On 22nd July 2024, PUBG Mobile organized a special Urdu-themed event, captivating the South Asian audience, especially fans from Pakistan. This unique event celebrated the culture and language of millions of Urdu-speaking gamers, offering exciting in-game challenges, competitions, and, of course, exclusive rewards.

The event was not just a chance to showcase PUBG’s growing engagement with local communities but also a platform for Urdu speakers to come together and enjoy a familiar cultural experience through their favorite game. Let’s dive into the highlights of the event and the rewards that players were able to unlock.

Event Overview

The 22/07/2024 PUBG Urdu event featured several key components:

1. Cultural Representation: The game integrated special themed outfits, voice packs, and in-game banners that were reflective of South Asian culture. This included traditional attire like shalwar kameez, shawls, and cultural decorations.
2. Language Localization: The interface, game commentary, and chat system during the event were fully localized in Urdu, offering an immersive experience for Urdu-speaking players.
3. Special Challenges: The event included daily challenges where players could earn points by completing missions, playing with friends, or reaching specific achievements in battle royale mode.

Rewards

The rewards for this event were both aesthetic and performance-oriented, providing something for every type of player. Below are some of the standout items:

1. Exclusive Outfit – Shahi War Costume: Players had the chance to earn the “Shahi War” outfit, a traditional, royal-themed costume featuring intricate gold embroidery and a commanding appearance. This reward was highly sought after, offering not only an aesthetic upgrade but also a way to express cultural pride.
2. Weapon Skins – Mehndi AKM: The “Mehndi” AKM skin was a highlight, with intricate floral patterns designed to resemble traditional mehndi (henna) art. This skin gave players a visually appealing upgrade to their AKM rifles and was a symbol of the region’s artistic heritage.
3. Custom Parachute – Crescent Moon: A custom parachute featuring a crescent moon design, symbolizing both cultural identity and in-game exclusivity. The parachute’s bright colors and design made it an iconic item during the event.
4. Voice Packs in Urdu: One of the most exciting rewards for the community was the release of a limited-time voice pack in Urdu. The pack included localized phrases and in-game commands, providing players with a unique communication experience during matches.
5. Companion – Falcon of the East: Players who completed all the event challenges could unlock the “Falcon of the East,” an exclusive in-game companion. This bird symbolized power and freedom, making it a popular reward among players.

How to Unlock Rewards

Players participated in event challenges to earn tokens that could be exchanged for rewards. Some challenges included:

• Winning 5 matches in Classic Mode.
• Playing with an Urdu-language squad.
• Achieving a certain number of eliminations during the event period.
• Completing specific team-based challenges.

Players who performed well in these challenges earned premium tokens, which could be used to unlock the top-tier rewards, such as the Shahi War costume and Mehndi AKM skin.

Community Reactions

The event received overwhelming support from the PUBG community, particularly in South Asia. Social media buzzed with players sharing their unlocked rewards, especially the outfits and weapon skins. Many also appreciated the localization efforts, as it allowed Urdu-speaking gamers to feel more connected to the game.

Conclusion

The 22/07/2024 PUBG Urdu event was a landmark celebration of culture, language, and gaming. By offering exclusive rewards that resonated with the Urdu-speaking community, PUBG Mobile managed to create an engaging experience that went beyond traditional events. With high participation and positive feedback, events like these are expected to continue, bringing more localized content to players around the world.

Players who missed out on the event can hope for future similar opportunities, as PUBG continues to explore ways to cater to its diverse player base.